top of page
customcolor_logo_transparent_background high res email_edited_edited_edited.png
  • LinkedIn

financial services operations management to suit you

operations & practice management, human resources, policy & process, compliance, back-office optimisation

You get to spend more time with your clients, doing what you're the expert at 

You leave me to do the things I'm the expert at.  

Simply solutions when you need them, not when you don't

Let's chat:  07772 319597

Support Services - Problem Solving Made Easy

I provide a remote, full service operations & practice management, human resources & compliance solution for wealth management, financial planning, and professional services firms

I provide a service when you need it, not when you don't

I can manage your HR, conduct workplace investigations, provide mediation, coaching, training and mentoring, contracts of employment and staff handbooks. I can be as involved as you wish me to be

I can support with the not so nice (when the employment relationship breaks down for example) and the really nice (recruitment, promotions)

I can manage your back office system, create policies to ensure consistency, extract data and prepare Board reports, KPI's and MI

Importantly you don't have to induct me, provide me with a contract or staff handbook, and neither do you have to work hard to keep me engaged. I engage myself!

customcolor_logo_customcolor_background (2).png

smudge ifa support

how we can work together

Simply and efficiently! Most things in life should be this way

We chat about the solutions you need, and you can tell me a little or a lot about your business

We discuss how best I provide the solutions - either by slotting in seamlessly to your team, or by taking a more back-seat approach. Your business - you decide

I prepare a contract for services & provide you with my Privacy & Data policy

You provide me with the work you want me to do for you (or I advise you what needs to be done) and I invoice you monthly

We’re good to go

all things financial services compliance

Support to comply with your regulatory requirements, including:


Annual fit and proper tests

Policies to suit your compliance monitoring programme

Certification staff recruitment process

Responding to FCA requests

Writing compliance reports

all things financial services operations & practice management

I am a trouble shooting
extraordinaire! (there is always a way)

Maximising technological efficiencies (don't waste time doing the same things more than once) 

Process Implementation & Optimisation

Board reports


Policy & Governance

Data extraction, analysis & management


Workflow management

Intelligent office expert - including document designer

all things financial services hr 

I'm not 'just' hr with little real idea as to how the functions of your business tie together

I can successfully manage the relationship between the people and the business because I have carried out the roles myself

Learning & Development plans, Training, Induction, coaching, mentoring

Recruitment, on-boarding, Job descriptions

Contracts of employment, staff handbooks

A sounding board for ideas, worries and concerns you might have as a business owner with a people problem

Are you looking for assistance with something that isn’t listed here? Chances are I've seen it before, so please get in touch

The nitty gritty

You're in control (if you want to be)

I have full Professional Indemnity Insurance


I have full IT and Data security

I provide hourly, weekly, monthly or one off-support (ideal for project work, to respond to an FCA request, or to assist with a specific people problem)

I definitely DO NOT work just 9-5! That's fine for those that do, but its not for me.

This means you get flexibility too as to when you may need support. 

smudge ifa support is not authorised or regulated by the Financial Conduct Authority (however, most of the clients I work with are)

Ask me for references

I will be very happy to provide them and I'm rather proud of them

Never used an outsourcing service before?

I can put you in touch with fellow business owners who have


"it was so good to work with you Helen. It's so rare to find a kindred spirit and someone who just 'gets' the work we do and delivers first time, spot on what we needed"

"thankyou Helen, I feel so much more connected and enthusiastic and I'm actually excited about the ops team growing and progressing"

Just want to talk through what you are looking for initially?

Lets do it!

There's a high chance I've seen it before

We can share ideas and solutions

it's all in the trust.........

i'm proud to recommend my trusted partners

Intuitive Logo-02 Logo above wording - white background.jpg


The Intuitive Team provide outsourced administration support to financial advice firms.


They understand that continuity and professionalism is important, which is why their advice firms are supported by a single dedicated administrator, on an ongoing basis.  Every member of their team has substantial industry experience.


You can work with The Intuitive Team on a pay-as-you-go basis, and you’ll have the opportunity to speak with the relevant administrator before proceeding, to ensure that their experience is right for your needs.

Call:        01376 743 113



about me

I have always worked within financial services, from large to small businesses, IFA's, Wealth Managers, both discretionary and non-discretionary. 

I've previously been an Adviser, paraplanner and financial planning support and before founding smudge ifa support I spent 15+ years managing the operations & HR functions of local IFA and WM businesses and I have an excellent reputation.

I'm good at what I do because I have always done it and importantly because it doesn't feel like work. 

My local community and my social responsibilities are very important to me - I volunteer at the NHS hospital on the Oncology day unit where I was a patient in 2018.  I live in a small village in Norfolk where community is everything.

smudge ifa support is named after my daughter (smudge is her nickname - she used to be tiny!). She is now on the Pentathlon GB talent pathway with a sports scholarship in Somerset. #proud

The photo is part of my family - I am the one in the middle.

Norfolk, UK

07772 319597

Thanks for submitting!

bottom of page